Project information

Joie Bread Co is a startup brand that focuses on serving bakeries and coffee. With a family recipe that has been passed down from generation to generation, the second generation of this family wants to design a new brand that is more commercial, modern, and easy to expand to several branch outlets in each city.

CHALLENGE
The number of local coffee shops and bakery shops makes the competition so fierce. So a strategy is needed so that brands can compete, are easily recognized, and are able to increase brand awareness so that it fully supports sales.

SOLUTION
We offer the JOIE name as a brand name. The name is short, simple, easy to pronounce, easy to remember, easy to apply and represents the meaning of joy.

The JOIE brand name is described with a characteristic logotype, where the letter “J” is a unique and characteristic symbol. Green turquoise as the brand’s primary color makes the brand’s visual sense stronger, modern, timeless, and delicious. This simple power makes it easy for brands to communicate the overall value of the business.