Barnhouse

Creative Director
Eko Widarto

Team
Galuh Aksarahina Ardhana Reswari
Renjana Qudsi Mawlana Wirabhumi
Jalu Linuwih Muhammad

Discipline
Strategy
Naming
Identity
Illustration
Packaging Design

Featured
World Brand Design
Packaging of The World
The Dieline
PRINTMAG
Behance

Barnhouse is a brand name of PT. Agrijaya Prima Sukses that designed as the main brand for commercial dairy products. In the future, Barnhouse is intended as a house brand that houses several brands under it for the category of milk development products, fresh milk, yogurt, etc.

Barnhouse is a new brand, of course a big challenge to be able to attract the attention of potential consumers to glance and try Barnhouse products, considering that the current market competition is filled by Bear Brand & 7 Kurma. We want the audience to know Barnhouse as a whole, considering that the brand name is in a foreign language, we don’t want the audience to forget the brand name. Therefore, this type of logotype is the most effective solution for Barnhouse.

Barnhouse positions itself as a disruptor in its category and wants to signal this through an unconventional identity. Our designers developed a high-key look with Artisanal-inspired and playful to convey the brand a more professional premium look, through a pragmatic and functional approach.

The Barnhouse identity should find a balance a long modern,
clean, simplicity unique, and timeless.

It should feel;
Natural than technology, simple & unique, modern & commercials, little playful and global looks.

For Barnhouse’s packaging design, we used the illustration of a cowhide pattern as a design system that will be applied to the packaging. Cow’s milk that conveys itself, no preservatives, no coloring, real cow’s milk.