Piccolo Coffee & Roastery
Renjana Qudsi Mawlana Wirabhumi
Jalu Linuwih Muhammad
World Brand Design
Packaging of The World
Piccolo Coffee Roastery is a coffee roasting company based in Saudi Arabia.
Piccolo’s vision is to provide quality coffee for all coffee lovers, both direct users, and cafes. Piccolo wants to be the best coffee roaster, especially in Saudi Arabia.
To increase customer trust and brand appeal, Piccolo wants to look different without having to change their symbol base.
This development will be used consistently across all communications.
Along the way, Piccolo felt the visual power of his brand weaken. The lack of patterns that can be applied, colors that look old-fashioned, with shifting consumer types, make Piccolo have to take steps to rejuvenate the brand without having to change its basic identity, especially the logo.
By renewing Piccolo’s mission and vision as a trusted coffee supplier and coffee roaster targeting the Middle East & GCC, of course Piccolo must adapt its strategy to this challenge.
STRATEGY & SOLUTION
We designed the Piccolo brand restoration starting with color. We apply color enhancements that are still in line with the colors that have been used so far but feel lighter, bolder and more vibrant.
This color applies to all brand identity applications right down to the packaging. This fundamental change in color overall affects the feel of the Piccolo brand.
Piccolo identity development must be more modern, simpler, more interesting, bolder, and more vibrant than ever.
It should feel;
modern and casual, simple and flexible,
not classic, playful and not impressed lazy
looks professional, young, and excited.