Wildee Pet Food

Location
Multiple Country

Creative Director
Eko Widarto

Team
Galuh Aksarahina Ardhana Reswari
Renjana Qudsi Mawlana Wirabhumi
Jalu Linuwih Muhammad
Dwi Irawati

Sector
Pet Food

Discipline
Strategy
Naming
Identity
Packaging

Featured
World Brand Design
Packaging Of The World
The Dieline
Behance

This brand concept is available for sale.

Wildee is our business concept project that we present to investors or aspiring entrepreneurs who want to target new businesses.

Why dog ​​food?
In recent years, we have seen the growth of consumer behavior in pets especially dogs and cats.

The problem is that most dog food is supplied by global brands. Therefore we had the idea to design a brand concept for the dog food category. In practice, this brand can be applied by local and global companies.

We started this idea from a brand name, namely Wildee, our Wildee name was crafted from combining the two words WILD & Sweety, to make it easier to remember, pronounce and hear, so we simplified it to WILDEE.

For identity, we chose the wordmark type as the Wildee logo. A simple, strong, foodie and playful typeface.

To give resonance to the packaging when it is on the shelf, we combine cheerful colors with doodle illustrations.

Simple, elegant, yet playful.

As a pet food startup, Wildee wants to appear more creative in order to attract market interest.
One of them is by targeting young people & children. How to make children happier and care about their pets.
We make simple doodle illustration designs with pastel color combinations, not limited to bold colors but still look fun and playful. This will have an emotional impact on audiences. This will make children more comfortable and happy to be with their pets.