Bir Bintang is the largest beer company in Indonesia. We have initiatives to design products for the millennial market. In Indonesia, young people and the younger generation are very large markets. Therefore, we design product concepts to target those markets.
This product we named Bir Bintang “My Way”. Why? Adapting the typical personality of millennial society that is independent, fast, adaptable, has an entrepreneurial and creative spirit, the name “MY WAY” is very relevant to describe the current millennial soul.
First, we designed a basic concept in packaging design. The packaging design will feature a young design flat illustration. Divided into 3 colors; blue, green and magenta, where the type of color has a different taste; Blueberries, Lemon and Strawberry.
Beer Bintang MY WAY is designed with a low alcohol concept that can be enjoyed serially at any time and on every occasion. How Bir Bintang “My Way” can fill the daily life of millennial society.
Do it your way. Have fun