Project information

Infusion Brew specialty coffee was founded by a barista who has a vision to build a specialty coffee shop with character in the Arab gulf area.

Starting from Cold Brew, Infusion Brew started selling its products online and at coffee festival events.

CHALLENGE
Along with the construction of the Infusion Brew coffee shop and the lack of public awareness of cold brew, of course this is homework on how to popularize cold brew, primarily the Infusion Brew brand.

SOLUTION
We design graphic elements that represent the character of modern and strong Arabic culture, where these graphic elements apart from being applied to packaging, will become graphic elements that will be applied to all coffee shop elements, such as signage, coffee cup packaging, and other packaging.

This graphic element characterizes Infusion Brew’s visual identity which makes it easier for consumers to identify Infusion Brew with competitor brands.