JOIE is a bakery startup from Malaysia. The name Joie is taken from French which means joy.
We want to display the JOIE brand very clearly, interesting to look at, easy to remember and improve people’s eye tastes when seeing or visiting JOIE outlets.
Next, we make a logo that is a character, symbolic, has a long lifetime, is easily represented, and certainly easy to remember.
For brand colors too, color is one of the easiest identities besides logos. The color is cheerful, baking is the basis for us to put on brown and light turquoise color.
All of these design systems are applied to brand identities such as stationery, packaging, signage, uniforms and other brand communication media.