Masaya, in Filipino means happiness.
We want to bring the Masaya brand as a solution for personal life and women’s relationships mainly through fashion, especially sleepwear.
As a Startup company launched in early 2020, the first impression of the Masaya brand must really steal the attention of potential customers, especially women.
Therefore, Masaya’s goals and vision listed in the tagline “Make her alive” must be truly conveyed and easily understood.
The challenge in making the Masaya brand a bit high considering that this is a new brand. Everything returned to basics, that the human brain is easier to digest something simple.
With a complex brief, we make the Masaya logo identity look simple, easy to remember, relevant, and accepted by potential customers. The smile illustration on the Masaya logo represents that we want all women who use the Masaya brand to have a happy life.
With colors that represent passion and confidence. We apply all this to all elements of brand identity and brand campaigns both offline and online through websites and social media.