Brand

OPERA Coffee

Capabilities

  • Brand strategy
  • Brand naming
  • Brand identity
  • Brand guidelines
  • Packaging design

Project information

This is a local coffee company branding project that we are very enthusiastic about working on.
We already know that doing coffee business today is not easy. More than hundreds of coffee brands and coffee shops that we often meet. The problem is, if the appearance of our coffee brand or our coffee shop does not attract potential customers to try it, our coffee business will fail or be hard to make it competitive.

CHALLENGE
Our clients claim to have a very good high-grade coffee production. To meet customer needs, they make variants of the menu from coffee, iced coffee, cappuccino, cold brew, ground coffee for coffee shops, retail for households, and many more.

Clients want a name that is unique, meaningful, can be developed in communication branding, quotes, and has an appeal on-brand design, packaging, has the energy and can last for a long time.

SOLUTION
We provide various variants of names, where the name OPERA Coffee is approved as a brand name. Opera is identical to the stage, theater, drama, which we interpret as the stage for customers to enjoy coffee, enjoy life, enjoy social.

We made the Opera Coffee logotype with the letter E extending defining experiences.

For colors in the brand, we provide bright flat colors, which communicate energy, freshness, passion, fun, and excitement. In some focus group surveys, brand appearance can attract the attention of a sample of potential customers according to brand persona.

Apron design for Barista and waiters

Coffee bag packaging with three variants color, and three coffee variants.

Blue edition packaging design

Warm orange packaging edition

Red fire packaging edition