OZEL is a startup cafe bakery and coffee brand. We chose the name OZEL which in Turkish means Special.
With a target audience of middle and upper-middle class, we started to design a logo design that is simple, feels luxurious, with a unique pastel color. Because the sentence is short, we chose the logotype type as the Ozel logo. The simple Ozel logo makes it easy to apply in brand patterns and some communication media.
This project includes Strategy, brand naming, brand identity, and packaging design.