Project information

One of the development products of the Riesco snack bar concept, Riesco wants to display attractive packaging and attract consumers’ appetites when it passes on the shelf.

CHALLENGE
Almost every corner of the shelf is filled with snack bar brands global brands. But there is one strength when everyone fights on the shelf, and that is in the packaging. Packaging determines consumer purchases on the shelf, without neglecting the role of the brand image of global brands. Because on the shelf, the salesman is the packaging.

SOLUTION
We designed a design illustration with the theme, “Dancing with Riesco”, which means to enjoy Riesco all the time in all your daily activities. By targeting the youth market and millennials, this design is an effective solution so that brands can stand out on the shelf.