BRAND

Roadhouse

CAPABILITIES

  • Strategy
  • Research
  • Packaging design

PROJECT INFORMATION

Iced Coffee is one of the product developments of Roadhouse. Where besides following market trends, the quality of Roadhouse coffee is very well made for the Ice Coffee variant.

CHALLENGE

In the market, there are already too many competitors serving Ice Coffee products. Certainly not easy to survive.

SOLUTION STRATEGY

The strategy is to return to coffee. We present illustrations of coffee variants to light the appetite of potential consumers. Surely this is combined with good layout, typography, and color, so that it still displays a design that has “STOPPING POWER” and arouses people’s enthusiasm when they see it.