Project information

SriTea is one of the premium local brands for tea. Hand-picked and crafted, SriTea serves premium teas with authentic flavors. SriTea sells its products for the B2B market, such as to restaurants, hotels, and others.

CHALLENGE
As a new brand, we need to improve emotional visuals that represent premium quality and a trusted brand. We know it’s not easy.

SOLUTION
We make tea sachets in boxes with color choices that represent luxury. Combined with tea picker illustration which reinforces the natural and luxurious feel. We tested the design on several group forums with the same type of customer and received great ratings and responses.