Client / Brand


  • Design strategy
  • Design for packaging

Project Information

Stein Cookware is an agile and rapidly growing startup brand of cookware from Indonesia. Known as the best granite cookware product, in less than 6 months, Stein Cookware has become an idol brand for young mothers in Indonesia. Of course, we raised two thumbs up to CEO Stein Cookware who was very smart in choosing marketing strategies with the right targeting and the right positioning.

To strengthen Stein Cookware’s brand image, CEO Stein wants to create a new packaging design that represents the customer’s personality so that customers get more value apart from good quality Cookware products.

With the majority of its target market being young mothers, Widarto Impact wants to showcase the Stein Cookware packaging that is feminine, simple, casual, fun, and vibrant to strengthen the brand value as the best granite Cookware product in Indonesia.

Stein Cookware Diamond Series

Stein Cookware Wok, Square Pan, and Saucepan.

Diamond Casserole Granite 20 cm & 24 cm

20 cm Diamond Casserole Granite

24 cm Diamond Casserole Granite

Diamond Frypan Granite 20 cm & 24 cm

24 cm Diamond Frypan Granite

20 Diamond Frypan Granite

Stein Diamond Fry-Net

Stein Diamond Fry-Net

Stein Single Wok and Double Handle Wok

18 cm Saucepan with lid and 20 cm Grill Square Pan

Stein Diamond on top view