Abouts — Widarto Impact

Widarto Impact is an independent Strategic Brand Transformation Studio shaping the future of FMCG brands through clarity, creativity, and commercial impact.

Built on the belief that design should sell as beautifully as it looks, we help brands grow through strategy, identity, and packaging that connect emotion with effectiveness.

Our work bridges insight and imagination, empowering ambitious founders and companies to compete, scale, and stay relevant in a fast-changing world.

We Offer Four Programs for Every Stage of Brand Transformation.

Creation

We develop new brands, businesses, or business units from the ground up. Our focus is turning ambitious ideas into launch-ready brands with the right strategy, identity, and go-to-market system.

Scale Up

We guide growing startups through the transition to long-term growth. By strengthening strategy, identity, and packaging systems, we make brands scalable, sustainable, and ready for expansion.

Turnaround

We help brands that are losing relevance bounce back with clarity and impact. Through repositioning, redesign, and sharper go-to-market execution, we rebuild equity and restore competitiveness.

Refresh

We evolve existing brand elements to keep them sharp and relevant. Our approach preserves equity while updating identity and packaging for stronger differentiation in today’s market.

CAPABILITIES

Brand Strategy & Business

Clarity that shapes your brand’s positioning, direction, and growth opportunities.

Brand Strategy (positioning, architecture, audience insights)
Business Model Development
Business Plan
Marketing Strategy & Planning
Naming

Brand Identity

Design systems that make your brand recognizable, consistent, and enduring.

Logotype & Logo Mark
Typography Development
Color System Development
Visual Language System
Verbal Identity (tagline, messaging, tone of voice)
Comprehensive Brand Guidelines

Packaging & Product Branding

Packaging built to win on the shelf and strengthen long-term equity.

Packaging Design
Packaging Structure (formats, dielines, materials)
On-Product Branding (claims, seals, certifications)
Packaging Line Extension
Packaging Design Analysis

Go-To-Market Design

Strategic design systems that prepare your brand for launch and market entry.

Go-to-Market Planning & Strategy (channels, roadmap, touchpoints)
Launch Campaign Design (key visuals, hero product messaging, launch assets)
POS & Retail Assets (shelf talkers, display graphics, retail kits)
Digital Launch Assets (e-commerce visuals, digital ads, landing pages)

Digital & Social Strategy

Frameworks that shape how your brand shows up and engages online.

Social Media Consultant
Social Media Strategy
Social Media Guidelines
Content Calendar Development
Campaign Planning

Content Production

Scalable content designed to activate campaigns and sustain daily relevance.

Content System Development
Copywriting & Storytelling
Motion Design & Digital Visuals
3D Rendering & Mockups
Photography & Videography (product, lifestyle, campaign)
Advertising Campaign Assets

Brand Activation Support

This service is built as a retainer, not a one-off project. Real activation requires consistency, adaptability, and long-term alignment to keep your brand visible and relevant, and to actively support your broader marketing and sales programs.

Social Media Content Execution (design, copywriting, captions, publishing)
E-commerce Content Updates (promo banners, SKU highlights, campaign visuals)
Ongoing Product & Campaign Highlights (weekly/monthly SKU focus, promotions)
Performance & Reporting (content recap, insights, recommendations)

Web & Digital Experience

Digital platforms crafted to drive commerce, engagement, and brand consistency.

E-commerce Web Design & Development
Marketplace Design Strategy (Amazon A+ Content, Shopee)
UI/UX Design
Front-End Development
Back-End Development
CMS & E-commerce Integration
Website Maintenance & Optimization
Interactive Brand Guidelines

LEADERSHIP

Eko Widarto

Founder, Creative Director

Eko Widarto is a strategic designer and creative director recognized for shaping FMCG brands through design that sells. With over 15 years of experience, he has built a reputation for turning brand vision into commercial success, where design becomes a measurable business tool, not just a visual language.

He began his professional journey in 2010 as a designer at PT Behaestex, one of Indonesia's leading national manufacturers, before expanding into restaurant and F&B consultancy. This experience strengthened his analytical foundation and his belief that design must connect creativity with commerce.

In 2020, Eko founded Widarto Impact, an independent brand transformation studio that combines strategy, creativity, and business insight. Under his leadership, Widarto Impact earned recognition from Top Awards Asia and continues to help FMCG and wellness brands grow and thrive in competitive markets.

His work has reached international audiences through collaborations with brands across the UK, US, India, and the Middle East. Guided by the belief that good design must drive growth, Eko continues to push brands to perform better on both shelf and screen.

Dwi Irawati

Partner, Finance Director

As Partner and Finance Director at Widarto Impact, Dwi Irawati oversees the studio's financial management, budgeting, and operational planning to ensure sustainable growth and creative excellence. She is known for her strong analytical discipline, financial clarity, and commitment to building an agency that thrives on both creativity and efficiency.

Before joining Widarto Impact in 2025, Dwi spent several years at PT Behaestex, one of Indonesia's leading textile manufacturers, where she honed her expertise in corporate finance, budgeting systems, and operational control.

Her strategic financial leadership reinforces Widarto Impact's ability to deliver world-class creative outcomes with a solid and responsible business foundation.

FAQS

What services do you provide?

Packaging is one of our strongest areas, but our work goes far beyond that. We focus on brand transformation from strategy and positioning to identity, packaging, and go to market design. We also provide content systems and social media support when needed.

Do you have experience in our industry?

Most of our work is in FMCG including food, beverage, wellness, and personal care. Our process at the core is always the same: strategy first, design that sells, and transformation that lasts.

If we are new to your industry, we see it as an advantage. A fresh perspective often leads to breakthrough ideas that established players might overlook.

Do you work in retainers or projects?

Both. About half of our work is project based such as brand creation, packaging design, and rebranding. The other half is long term retainers for brands that need continuous support. Retainers allow us to build momentum and consistency over time.

How long does a project usually take?

Strategy & Identity: 1 to 3 months
Packaging Design: 1 to 3 months depending on SKU count and complexity
Website: 2 to 3 months including design and development
Full Brand Transformation: 3 to 6 months

Do you manage social media?

Yes. We provide ongoing social media management including content production, strategy, and campaign focus tailored to business needs whether for sales driven initiatives or long term brand awareness. By sales we do not mean direct selling, but content designed to support sales such as promotions and product pushes.
Alongside execution, we also act as consultants for your in house team, ensuring alignment and consistency.

What is your process like?

Our work typically follows four stages:

Discovery includes brand audit, competitor benchmarking, and market insights.
Strategy defines positioning, values, and brand architecture.
Design and Development creates identity, packaging, and visual systems tested for clarity and shelf impact.
Execution and Handover delivers final artwork and guidelines for consistent activation.

Do you do market research?

Most of our clients already conduct their own market research to validate consumer behavior and category trends.

At Widarto Impact, we complement this with discovery work such as competitor benchmarking, shelf analysis, and brand audits to uncover growth opportunities.

If deeper research is required, we collaborate with trusted research partners. We also believe that too much reliance on consensus can lead to safe and mediocre outcomes. Fresh insights and bold thinking are often what unlock breakthroughs.

How do I know the work will be successful and get results?

Success in the market is never the result of design alone. It depends on many factors such as communication, distribution, pricing, and promotion. What we ensure is a process that maximizes your brand’s chance of success.

We start with a clear strategy, align design to your business goals, and test every solution against clarity, distinctiveness, and the three second shelf test.

Our role is to give you the strongest possible foundation and the right tools to activate your brand across channels. When paired with integrated brand communication and strong execution, this is what drives real growth.

What makes you different from others?

Our difference lies in how we approach every project. We understand the three second shelf test, consumer behavior, and the realities of both retail and digital commerce.

Each project begins with competitive benchmarking and design analysis to identify gaps and opportunities. From there, we create solutions that are strategically grounded and execution ready, ensuring your brand not only looks good but is built to hit shelves and sell.

Who do you usually work with?

We partner with ambitious FMCG brands including food, beverage, wellness, and personal care. Some are startups preparing to scale, some are established companies seeking a refresh, and others are looking for a turnaround.

Around 90% of our clients are international, spread across the Middle East, Europe, and the US.

Are you expensive?

It depends on perspective. We do not take royalties from every product you sell. The economic benefit you gain continues for years, while we are paid only once as a fair fee for the expertise that makes the project succeed.

In global business, strategy and design should not be seen as a cost but as an investment that plays a major role in business growth.

How do payments work?

Our standard terms are split into 3 stages:

50% upfront before the project begins

25% after the initial main concept is approved

25% upon completion and delivery

This structure ensures commitment on both sides and keeps the project moving smoothly from concept through to final execution.

Can we have a quote?

If you have a clear brief with deliverables, timing, and budget, we can provide a tailored proposal. To maintain the quality and strategic impact we deliver, we do not take on à la carte projects below $10K. Most projects range between $15K to $50K+, and final budget depending on complexities, services, and time.

We do not do spec work or free explorations. No agency should work for free. You can evaluate our abilities through the success of the work we have delivered. In some cases, we may participate in paid pitches, reserved for special opportunities.