ABOUT
Built for brands that have to earn attention and keep it.
Widarto Impact is an independent FMCG branding and packaging design studio based in Trenggalek, East Java, Indonesia, working with clients internationally.
We bring strategy, identity and packaging together to create distinctive brand systems that are easy to recognise and consistent wherever people meet them.
OUR FOCUS
FMCG gives a brand little time to be noticed, understood and remembered.
Products are compared directly, often on crowded shelves and small screens. Identity and packaging have to do more than look good. They need to help the product get noticed, make its offer quickly understood and give people a reason to consider it.
That reality is why we chose to specialise in FMCG. It keeps our thinking close to the market and our design focused on how brands are actually seen, compared and chosen.
OUR STUDIO
A focused studio, built to bring the right expertise to every assignment.
Widarto Impact leads the strategy and creative direction for every project. We bring together trusted specialists and production partners according to what the assignment requires.
The mix of expertise is shaped by the work. Responsibility for its direction, quality and coherence remains with Widarto Impact throughout.
Depending on the scope, that expertise can include writing, illustration, photography, motion, digital and production.
CREATIVE LEADERSHIP
Eko Widarto
Founder & Creative Director
Understanding the business behind the product changes the quality of every design decision.
Eko Widarto is the Founder and Creative Director of Widarto Impact. His perspective combines design practice with direct experience inside businesses that manufacture, market and sell products.
He previously worked as a Design Specialist at PT Behaestex, an established Indonesian textile and modest fashion manufacturer with international distribution. The role gave him first-hand understanding of what sits behind a design brief: production realities, product ranges and the commercial decisions that shape what reaches the market.
His experience also includes advising another textile manufacturer on marketing and branding, and consulting for a restaurant business. Together, these roles broadened his view from product development to positioning, identity, customer experience and communication.
When clients discuss a new brand, rebrand or packaging redesign, Eko understands the wider questions behind the brief: what the business needs to achieve, who the product is for and how it must compete.
At Widarto Impact, he turns that understanding into strategic visual decisions and leads every assignment from direction through delivery, supported by specialist expertise when required. His work has been recognised by Pentawards, PRINT Awards, Topawards Asia, Packaging of the World and World Brand Design Society.
START A PROJECT
Tell us what your brand needs to achieve.
Share the situation, the decision ahead and when the work needs to be ready. We review every enquiry carefully and will tell you where we believe the work should begin.