Freshleaf Sparkling Tea is an innovative extension of the Freshleaf brand, specifically developed to appeal to Gen-Z and millennial consumers. Positioned as a refreshing and modern twist on traditional tea, it is set to become a favorite beverage, especially in the Indian market, where it seeks to establish a strong foothold.

Eko Widarto, Director of Design at Widarto Impact, led the project with a focus on differentiation and market disruption. By employing a minimalist and fun design concept, paired with a subtle touch of nostalgia, the packaging appeals emotionally to the target audience, making it feel both fresh and familiar. This design not only captures attention but also builds a connection with consumers through its simplicity and clarity.

A core aspect of the project’s strategy was to make the product stand out on crowded supermarket shelves, where competition is fierce. Widarto Impact achieved this by using monochromatic colors to distinguish each flavor, creating a streamlined yet visually striking presence. The packaging incorporates backgrounds and illustrations that are deliberately minimal to avoid clutter, allowing the product to communicate its message instantly. The serif font for product information adds a nostalgic touch, enhancing the consumer’s emotional experience while keeping the design modern and relevant.

Widarto Impact’s strategic use of color as a focal point in the design plays a crucial role in making Freshleaf easily recognizable in the market. This decision ensures that the product not only catches the eye but also differentiates itself from well-established competitors. Widarto Impact’s expertise in combining aesthetics with a deep understanding of market dynamics helps Freshleaf confidently compete with established brands while appealing to modern consumers’ desire for both quality and innovation.

By focusing on a strategic blend of design elements, Freshleaf Sparkling Tea is more than just a new product—it’s a strong contender ready to make its mark. Widarto Impact’s unique approach ensures that Freshleaf stands out and resonates with the lifestyle preferences of its audience, making it a powerful player in the sparkling tea category.

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