Body Restore is a best-selling wellness brand on Amazon, trusted by thousands for its aromatherapeutic shower steamers and natural body care essentials. But behind the brand's commercial success, the internal team faced a structural challenge. How to visually unify a fast-growing range of product categories under one consistent identity.

As the brand expanded its offering from its core line of shower steamers to new SKUs like lotion and steam eye masks and soon into categories like body wash, skincare, and hair shampoo, the existing packaging design became increasingly fragmented. Each product seemed to belong to a different brand universe. The lack of a central system made it difficult to build long-term brand equity and recognition across SKUs.

Widarto Impact was brought in not just to redesign the packaging but to reframe how the brand shows up across every touchpoint. The challenge was clear. Create a modular and scalable design system that could accommodate new categories while preserving the emotional and functional cues that customers had come to trust.

At the heart of this transformation was a simple but meaningful brand idea. A moment to breathe.

More than a tagline, it expresses the emotional value of Body Restore. In contrast to the noise and rush of daily routines, the brand offers a quiet invitation. A sensory ritual that creates space, encourages stillness, and brings people back to themselves. This philosophy guided every decision across the system.

Our process began with refining the logo. Rather than a complete reinvention, we adjusted kerning, improved the proportional relationship between the logotype and the symbol, and aligned its presence within layouts. This subtle yet intentional refinement elevated the brand's visual confidence while keeping its familiar essence intact. The logomark, which previously floated as a decorative element, was recontextualized as a signature that anchors each product with clarity and unity.

We then rebuilt the entire packaging architecture around a new system. A consistent hierarchy was introduced, organizing every layout around product name, variant, and benefit. Columbia Sans was retained to maintain visual memory from previous designs, but was now paired with Neue Haas Unica to enhance readability and typographic clarity across print and digital environments.

Color played a central role in driving recognition. We developed a scent-led color strategy to guide visual navigation across product lines while establishing distinct identities for each variant. The system allows for flexibility but remains unmistakably Body Restore.

One of the most critical decisions involved redefining how the core product, the shower steamer, was visually represented. As a niche but increasingly crowded category on Amazon, steamer packaging had become saturated with lookalike designs using the same generic steaming tablet icon. What was once unique had turned into a visual commodity. Body Restore needed to reclaim its distinctiveness.

We removed the generic symbol and introduced a new visual language. The real tablet form was combined with aroma-specific botanical elements like eucalyptus sprigs or citrus slices to build a direct sensory connection. This move restored brand recognition and gave each variant an ownable identity based on scent and function. Breathe. Calm. Energize.

Each SKU from lavender steamers to whipped beef tallow and the upcoming body wash is now part of a cohesive and expandable brand world. The packaging is clean, structured, and breathable. It mirrors the wellness experience the product is designed to deliver.

This was not just a redesign. It was a foundational shift. Body Restore now has a design system that supports internal consistency, market expansion, and emotional connection. A system that allows the brand to grow while staying true to its promise. A moment to breathe.

*Disclaimer: This project represents an unpublished concept developed during Body Restore's early visual system exploration. All trademarks and brand names remain the property of Body Restore and its owner. Showcased here solely for portfolio documentation purposes by Widarto Impact.